Marketing Manager
About Rawson Group:
For over 45 years, Rawson Group has helped thousands of Australians make their dream home a reality, taking pride in our beautiful designs and quality build. From humble beginnings in country NSW, we have grown to be one of the largest and most trusted builders and land developers in NSW and the ACT.
About the role:
Join us as a Marketing Manager where you'll develop and execute exciting marketing strategies across multiple products categories. Working closely with the Senior Marketing Manager, you'll be responsible for the end-to-end management of our residential development projects and spec home program, from initial planning and research. Through to branding and project asset development, planning and executing media campaigns, developing promotions and reporting on progress and performance.
Why Join Us?
More than a place to work, Rawson Group is a place to grow. Join our team and you'll be rewarded with:
- Gym Membership Discounts
- Paid Parental Leave
- Optional 5 weeks paid leave.
- Flexible Work Options available
- Financial assistance available for professional development
- Company Wide Reward and Recognition Platform, where points are redeemable for cash vouchers or days off
- Recruitment Referral Program - up to $5000
- Discount on home builds and land packages
- Access to our employee assistance program for you and your family
- Friendly, social and collaborative team environment
Key Responsibilities:
- Creating and executing marketing programs from residential development and spec homes projects, responsible for end-to-end management of research, planning, brand and design development. Production of project assets, management of digital footprint for owned and earned channels and participating in regular Project Control Groups
- Support the team in managing above the line and digital performance medial with agency partners, managing the production of materials for delivery to approved media plans and reviewing performance metrics to optimise activity
- Reporting on campaign performance, using Salesforce dashboards and external data to provide updates to project stakeholders
- Administration and budget management against internal processes and agreed spend limits, providing regular projects reconciliations
- Collaborating with internal teams and external agency partners to successfully deliver projects and support the achievement of targets
About You:
Qualifications:
- Bachelor's Degree in Marketing or equivalent
Skills and Attributes:
- Project marketing and management experience
- Stong strategic mindset with brand planning skill
- Proven experience in managing ATL and digital performance media campaigns
- Ability to spot and resolve complex problems as part of a team
- Ability to prioritise and organise multiple tasks to execute projects on time
- High level of communication and influencing abilities to negotiate best outcomes
- Well-developed problem-solving skills with a strong analytical mindset
- Ability to build strong relationships as part of a team and ability to partner with multiple internal and external stakeholders
- High attention to details on all facets of the campaign
Everyone belongs at Rawson Group
Diversity, equity, inclusion and belonging are key to realising our purpose of building better together. We recognise all individuals, regardless of their gender, cultural origin, LGBTQIA+, disability, or neurodiversity and acknowledge that those from underrepresented groups may face unique challenges in the job application process. We encourage all candidates to apply - your unique experiences and perspectives is what makes us great. Please reach out to us, opportunities@rawson.com.au if you have any accessibility requirements throughout the application process - we will provide reasonable adjustments for individuals to ensure a smooth application process.
What next?
If you’re ready to grow your career with us, Apply Now!